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Ellie Yan
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Target Marketing & Digital
Target
Storefront
Increasing Target’s relevancy with Gen Z guests by leveraging creator voices
User research
Competitor analysis
Prototyping
Crit. & review
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Target
Enterprise UX • Jun. - Aug. 2024
Print Batches
Streamlining the label and signage printing process for store employees
User research
Ideation
Crit. & review
Prototyping
User testing
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Google x Design@Columbia
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Maps Culture Walk
Deepening New Yorkers' cultural understanding of their city in Google Maps
User research
Ideation
Prototyping
User testing
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